Why do the U.S. always get the good stuff? Transformers Prime deluxe first edition wave released

Thanks to TFW member woolypanda we now have confirmation of the TF Prime first edition wave being released in the U.s. (Minus the voyagers). He spotted them in toys r us Fort Worth, Texas. The first edition wave is not due in the U.k. until 2012, but if you want to order some now, check here